Our Leadership

Angelica Urquijo: Chief Strategist and Visionary Leader at The Imagen Group, Inc.

Angelica Urquijo serves as the Chief Strategist and leads Strategic Communications, Marketing, Public Relations, and Community Engagement  at The Imagen Group, Inc., a  Los Angeles based, minority, woman-owned and Latina led strategic communications, public relations and Hispanic marketing agency   serving clients across Southern California and the United States.


With over 25 years of experience, Angelica has built a strong foundation for the company, guiding The Imagen Group’s team of diverse experts in delivering integrated communications, public relations, marketing and public engagement strategies tailored to multicultural audiences. Her leadership shapes the way we collaborate with clients and leverage inclusive marketing communications to deliver measurable results.


Angelica's deep expertise in optimizing organization-wide communications strategy ensures cultural competency and relevance among target populations, engaging both the general market and ethnic media outlets. She has a unique ability to positively influence thinking, build strategic relationships, and form consensus across cross-functional teams, elected officials, business leaders, community organizations, non-profits, and the news media. Clients often call upon her to serve as the positive "face of an organization," as a bilingual spokesperson and community liaison.


Building a Foundation for Client Success
Under Angelica’s leadership, The Imagen Group has assembled a dynamic team of bilingual writers, public relations professionals, graphic designers, and social impact strategists who work collaboratively to serve clients’ diverse needs. Our team’s unique strengths are rooted in Angelica’s vision and experience, ensuring that every project reflects her commitment to inclusive communications, marketing and strategic public outreach.


Proven Leadership Across Sectors
Angelica has led successful community outreach and strategic communications for numerous high-profile organizations and government agencies including:

  • City of Los Angeles
  • County of Los Angeles Department of Economic Opportunity
  • Los Angeles County Development Authority (LACDA)
  • State of California Department of Toxic Substances Control (DTSC)
  • United Teachers Los Angeles (UTLA)
  • California Hispanic Chambers of Commerce
  • Mexican Consulate General LA
  • University of Southern California
  • White Memorial Medical Center
  • National University System
  • LA Southwest College
  • Discovery Cube LA
  • California Water Association


As a former broadcast journalist, Angelica brings unparalleled grassroots and high-level community relationships. Her passion for storytelling and commitment to making a difference in the community form the foundation for The Imagen Group’s success in creating Social Impact Communications—education and behavior-change campaigns that deliver measurable results for our clients.


Connecting Brands to Multicultural Audiences
Angelica’s understanding of the diverse, multicultural communities in Los Angeles, California and across the United States has enabled her to establish a strong network of community and social media influencers. She has been instrumental in securing high-impact media coverage with prominent  general market and Spanish-langauge news outlets, including:

  • The New York Times
  • Washington Post
  • Los Angeles Times
  • La Opinión
  • Univision and Telemundo
  • ABC
  • BBC
  • CNN
  • Major Los Angeles-based Spanish-language radio stations

Her ability to increase visibility for clients across local, national, and international markets positions Angelica as a trusted leader in public relations and multicultural marketing, particularly in engaging and connecting with the Hispanic and Latinx audience.

HISPANIC LEADER

Angelica Urquijo is a seasoned, bilingual public relations professional with over 25 years of experience leading innovative and out-of-the-box strategies across public relations, multicultural marketing, social media, community outreach, and government affairs.


As a Latina leader, Angelica has leveraged her unique cultural perspective to guide organizations in connecting with diverse audiences, particularly the Hispanic community. She has led initiatives for major non-profits, financial institutions, healthcare providers, government agencies, labor organizations, universities, consumer goods companies, and professional athletes. Her expertise in building relationships with key stakeholders and her ability to craft tailored messaging that resonates with multicultural communities have set her apart as a go-to strategist in public relations and public outreach.


Angelica’s innovative and culturally competent approach has helped clients reach the Hispanic and Latinx communities with authenticity and impact. Whether leading grassroots campaigns, engaging with ethnic news media outlets, or facilitating community relations, Angelica’s leadership has been instrumental in fostering meaningful connections and driving results for her clients.

RESULTS ORIENTED

Colleagues and clients agree—Angelica’s passion for her work and building partnerships is unparalleled. “My background as a former television reporter and news anchor is my greatest asset when developing integrated marketing, public relations, and public engagement strategies that not only capture attention but also drive results for our clients,” says Angelica. Her unique perspective allows her to craft compelling stories and strategies that resonate with diverse audiences and deliver measurable outcomes. Through her leadership, The Imagen Group has consistently helped clients achieve greater visibility, engagement, and business growth.

SPECIALIZATIONS

Angelica Urquijo’s career is built on a strong foundation in broadcast journalism, where she honed her passion for storytelling and developed the skills that continue to drive success at The Imagen Group. As the lead news anchor for Fox and ABC affiliates in California, Texas and Nevada, Angelica played a key role in propelling the news outlets to the highest ratings in the United States among key demographics. She also produced and wrote long-format news reports for the “Health Beat” segment, a bi-weekly, sponsored health news segment providing valuable information to viewers.


"As a former broadcast journalist, I am still passionate about storytelling and making a difference in the community. This foundation enables The Imagen Group team to effectively serve clients, helping them craft their story, build their brand, and connect with consumers while attracting news media attention," says Angelica.

Industry Experience Includes:

  • Automotive
  • Dental
  • Education
  • Entertainment
  • Financial Services
  • Government
  • Healthcare
  • Hospitality
  • Labor Unions
  • Legal
  • Non-Profit
  • Professional Associations
  • Real Estate & Development
  • Utilities
  • Water Agencies


As a bilingual professional, Angelica has expertly navigated diverse audiences and communities, addressing sensitive issues, highlighting social justice causes, and diffusing negative messages. She has worked as an ongoing national media spokesperson for clients across Spanish-language radio and television, including Univision, Telemundo, and Azteca America.


In times of crisis, Angelica’s background in journalism enables her to train executive and communications teams on how to respond effectively to tough questions from the media, ensuring the protection of an organization’s reputation.


Angelica holds a Bachelor of Science in Business Administration from the University of Southern California (USC), Marshall School of Business, and has completed numerous specialty programs in Marketing, Public Relations, and Broadcast Journalism from UCLA.


Beyond her professional achievements, Angelica actively contributes to the community as a board member for organizations focused on empowering women and improving the lives of under-served children. She currently serves on the National Board of Directors for ALPFA (Association of Latino Professionals for America).

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Photo By: John Doe
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