Stand out from the competition with our integrated, inclusive marketing and communications strategies. At The Imagen Group, a minority owned consulting firm, we focus on identifying the right combination of social media, digital marketing, public relations, community outreach, and Diversity & Inclusion initiatives to increase your brand visibility. Whether you're aiming to connect with external stakeholders, engage the media, or attract your ideal clients, our approach ensures that your message resonates and your organization stands out in a competitive marketplace.

Enhance your brand and communications strategies with expert support. At The Imagen Group, we collaborate closely with your in-house teams or serve as an Interim Director of Marketing, Communications, and Public Relations to optimize your organization’s brand messaging. We ensure that your strategies are culturally relevant and resonate with your target populations. Our expertise includes merger communications, crisis communications strategies, and stakeholder engagement.

Our nimble, responsive team is ready to seamlessly integrate with your existing communications and marketing departments to drive effective campaigns and deliver measurable results. Whether navigating through a crisis or crafting a comprehensive brand strategy, we adapt to meet your unique needs.

Image & Reputation Management / Crisis Communications

Crisis management should never be reactive. Do you have a crisis communications plan in place? Who is your designated spokesperson? At The Imagen Group, we help you prepare for potential crises by developing proactive strategies to protect and strengthen your organization’s reputation.

Our team works with you to create tailored crisis communications plans that ensure timely, strategic responses. We focus on turning challenges into opportunities to strengthen market position, improve public perception, and drive business growth. From handling negative media attention to managing stakeholder relationships, we guide your organization through crises with a well-crafted approach that mitigates risk and enhances long-term success.

What’s your goal?

• Increase business visibility
• Enhance corporate reputation
• Attract more media coverage- General market and Spanish-language
• Boost event attendance
• Reach multicultural audiences

At The Imagen Group, as a minority owned and led agency we specialize in developing tailored public relations strategies to meet your unique business needs. Whether you aim to amplify your brand’s presence, build trust with your target audience, or expand your reach in diverse communities, we create strategic PR plans that deliver measurable results.

Our approach combines traditional PR with modern media relations, social media outreach, and community engagement to position your brand for success in today’s competitive marketplace.

Media Relations Services
Strategic Development Led by Seasoned Communications Professionals With Experience in the Newsroom

At The Imagen Group, our media relations strategy is crafted by a team of seasoned bilingual, communications experts, including former print, radio and broadcast television journalists. We leverage our deep connections and relationships with reporters, producers, and influential bloggers to secure valuable media opportunities, including interviews and coverage across local, national, and international print, broadcast, and online platforms.

Is your goal to reach the Hispanic market?
We specialize in attracting the attention of Spanish-language media and helping you connect with Hispanic audiences across the U.S. and Latin America. With our strong ties to the Los Angeles media market and journalists nationwide, The Imagen Group ensures your message reaches the right people in the right news outlets.

Customized Media Training Led by Angelica Urquijo a Former News Anchor and Reporter

Gain confidence and control during media interactions with customized media training from Angelica Urquijo, a seasoned former broadcast journalist with over 20 years of experience in front of the camera as a reporter and news anchor.  Our team includes former print, radio, and television news reporters and producers allowing us to customize our client training programs and simulate the experience of facing a reporter's tough questions.

The Imagen Group offers private or group in depth media training, spokersperson training, and public speaking coaching tailored to meet the needs of executives, attorneys, physicians, public information officers, and corporate communications teams. Whether you're preparing for media interviews, crisis situations, or public speaking engagements, our training is designed to elevate your communication skills and protect your organization's reputation.

Virtual and On-Site Training Available
Training can be delivered virtually or on-site to fit your schedule and preferences.

Bilingual Media Training
The Imagen Group team is fluent in both English and Spanish, offering bilingual media training to ensure you can effectively communicate with diverse audiences and the Spanish-language media.

Connecting with Your Audience Where They Socialize

Social media is not just about selling products—it's about engaging and connecting with your target audience where they are actively socializing. Do you have the right social media strategy and a day-to-day plan to foster meaningful engagement?

At The Imagen Group, we help businesses identify the most effective social media platforms for their industry and audience. Our team specializes in developing customized social media strategies that align with your goals and maximize your reach across platforms like Facebook, Instagram, YouTube, TikTok, LinkedIn, and more.

Strategic Work Sessions
We offer group and one-on-one strategic work sessions to help your team understand how to best utilize social media to engage, mobilize, and connect with your desired audience, the langauge they speak.  Whether you're targeting Millennials, Gen Z, Gen X, Baby Boomers, women, or the Latinx consumer, we'll help you pinpoint the perfect mix of social media platforms and strategies.

Passion Branding: What’s Your Story?
Connecting with the Heart and Soul of Your Audience

At The Imagen Group, we believe in the power of Passion Branding—a strategy that focuses on connecting with the heart and soul of your customers and employees. Consumers don't just buy from companies or logos—they buy from people and stories they resonate with.

Let us help you uncover your unique story and craft a brand narrative that genuinely connects with your audience. Whether you're looking to engage customers, inspire employees, or build lasting relationships with external stakeholder,  Passion Branding will create authentic connections that drive loyalty, trust, and growth.

Cross Cultural Marketing : Total Market Strategy

Cross-Cultural Marketing: Connecting, Engaging, and Mobilizing Multicultural Audiences

Are you interested in connecting, engaging, and mobilizing multicultural audiences, including Millennials and Boomers? The Imagen Group a California based minority owned agency specializes in creating inclusive marketing campaigns that resonate across cultural boundaries.

We implement and oversee integrated, culturally relevant marketing and communications strategies to increase market share, secure media coverage, and boost community engagement across diverse multicultural markets. Through collaboration with community influencers and key stakeholders, we help you connect with a broad spectrum of audiences, driving both awareness and action.

Hispanic Outreach & Social Impact and Public Engagement

Hispanic Marketing Outreach: Connecting with the Hispanic Market

By 2025, Hispanic purchasing power is expected to exceed $2.6 trillion, making it a vital audience for any brand looking to grow and succeed in today's diverse marketplace. At The Imagen Group, we specialize in developing targeted multi-cultural marketing and public engagement strategies that connect with Hispanic consumers across various channels, including public relations, social media, and community outreach.

We create tailored campaigns to build meaningful connections with Hispanic communities and increase issues and brand visibility. Our outreach efforts are designed to engage key community leaders, influencers, and organizations, particularly Latina professionals, entrepreneurs, and moms in both in California and other growing Hispanic markets across the United States.

Hybrid & Virtual Outreach Solutions: In response to the changing landscape, we now offer hybrid and virtual outreach events to reach both English and Spanish-speaking Hispanics. Our team provides live, virtual education and engagement strategies to connect with Hispanic consumers in major U.S. markets and emerging communities with high Hispanic growth.

Let us help your business or organization expand its reach in the Hispanic market through inclusive marketing, culturally relevant messaging, and social impact programs and strategic community engagement.

Diversity, Equity & Inclusion (DEI) Solutions: Enhancing Your Business Success

Diversity, Equity, and Inclusion (DEI) is not only the right thing to do—it’s a strategic driver of business success. At The Imagen Group, we specialize in delivering customized Diversity & Inclusion and Cultural Competence Training that empower your staff and management. Our training is designed to foster a more inclusive and culturally aware workplace, helping your organization thrive in today’s diverse world.

We collaborate closely with your Human Resources, Marketing, and Communications departments to ensure that your DEI messaging is consistent, effective, and culturally appropriate across all platforms. By creating inclusive strategies that resonate with diverse audiences, we help you build stronger connections within your organization and with external stakeholders.

Keynote Speeches by Angelica Urquijo
Angelica Urquijo, President of The Imagen Group, is available to deliver keynote addresses at conferences, seminars, and corporate events, sharing insights on DEI strategies and their impact on business performance. Her thought leadership empowers organizations to embrace diversity and cultural competence, creating workplaces where all individuals feel valued and included.

Let us help your business integrate DEI practices into its core values and drive long-term success by fostering a more inclusive and culturally sensitive environment.

Strategic Work Sessions: Empowering Your Team for Maximum Impact

At The Imagen Group, we offer customized strategic work sessions designed to maximize your team’s effectiveness across a wide range of essential business topics. These sessions are tailored to meet your specific needs, ensuring your team is equipped with the tools and knowledge to succeed in today’s competitive landscape.

Our Work Sessions Cover Key Topics, Including:

• Crisis Communications: Preparing for and managing crisis situations with strategic communication.
• Media Training: Enhancing your team's media interactions with expert guidance from former journalists.
• Public Speaking: Building confidence and delivery skills for impactful presentations.
• Personal Branding: Developing a unique personal brand to differentiate you in the marketplace, and position you as a thought leader.
• Effective Networking: Strategies for creating and leveraging valuable business and community connections.
• Social Media for Business Growth: Using social platforms to expand your reach and engage with customers and the community.
• Cross-Cultural Marketing: Crafting inclusive, culturally relevant strategies for diverse audiences - multicultural clients
• Diversity & Inclusion: Training to create a more inclusive, equitable, and culturally competent workplace.

We offer both virtual and in-person sessions to maximize convenience and effectiveness, ensuring your team is ready to implement powerful strategies that drive business growth. Whether you're addressing a specific challenge or looking to enhance overall team performance, our strategic work sessions provide the expert guidance needed to elevate your business strategy.

Executive Branding & Thought Leadership: Elevate Your Personal Brand

What is your Personal Unique Selling Proposition (USP)? Are you standing out or blending in?

Image is everything. First impressions are made in less than 10 seconds—whether someone is visiting your corporate website, reading a marketing piece, or meeting you in person. The Imagen Group specializes in helping executives, legal teams, and corporations refine their personal and professional image to ensure they shine in every interaction.

We work closely with clients to enhance their confidence, image, and presence, positioning them as thought leaders in their field. Whether it’s public speaking, media interviews, or strategic networking, we ensure that your image matches the expertise you bring to the table.



Our Executive Branding Services Include:

• Personal Image Consulting: Helping executives and teams craft a professional image that aligns with their goals and audience expectations.
• Public Speaking & Media Coaching: Building skills to communicate effectively and confidently in high-stakes situations.
• Thought Leadership Positioning: Strategizing ways to become recognized as a leader in your field, both online and offline.
• Brand Workshops: Tailored workshops for non-profits, universities, and corporations to build and strengthen personal brands within teams.

Our image-branding consulting services help clients create a personal brand that resonates with their audience and positions them for success. We also provide workshops to develop personal brands at the organizational level, enhancing internal and external visibility.

Are you looking for an experienced moderator, MC, or keynote speaker to represent your organization? Do you need a bilingual spokesperson to effectively communicate your message?

Angelica Urquijo, President and Founder of The Imagen Group, is a former news anchor and reporter with over 20 years of experience in front of the camera. As a seasoned moderator, spokesperson, and keynote presenter, Angelica brings credibility, professionalism, and dynamic communication skills to every event.

Services Include:

• Corporate Spokesperson: Representing your brand with confidence and poise in media interviews and public appearances.
• Event Moderator / MC: Leading your events, panel discussions, and webinars with a focus on engagement and seamless transitions.
• Keynote Speaker: Delivering impactful speeches on topics ranging from leadership, multicultural marketing,  to diversity and inclusion, tailored to your audience’s needs.
• Bilingual Spokesperson: Fluent in both English and Spanish, Angelica ensures your message resonates with diverse audiences across all platforms.

Available for virtual or in-person events, conferences, and webinars, Angelica offers professional and engaging support for your next big occasion.

• Strategic Consulting

• Social Impact Communications

• Public Relations

• Media Relations

• Marketing & Branding

• Multicultural Marketing                    

• Educational Marketing

• Healthcare Marketing

• Social Media Marketing

• Online Content Marketing

• Multimedia Content Creation 

• Public Engagement

  Community Outreach

  Capacity Building

• Translation and Interpretation

• Automotive
• Education
• Entertainment
• Financial Services
• Government
• Healthcare
• Hospitality
• Labor Unions
• Legal
• Non-Profit
• Professional Associations
  
• Real Estate/ Development 
• Utilities 
• Water Agencies