COMPANY OVERVIEW

OVERVIEW

Established in 2014, based in the Greater Los Angeles area,  The Imagen Group, Inc. is a certified, minority, woman-owned pr agency built on 20 years of marketing, communications & public relations experience in non-profit, government and corporate sectors.


The Imagen Group looks forward to working with you and your team  to develop and execute effective Marketing, Communications and  Public Engagement initiatives that resonate with your employees, customers, and desired multicultural audience, whether it involves mobilizing and educating through public outreach, identifying Hispanic sub-contractors to secure a government contract, providing media training for your executive  team or securing media coverage.


Differentiator: The Imagen Group is a  Latina-owned consulting firm that specializes in developing  an inclusive marketing, communications, and public relations strategy for companies, non profits, and government agencies  who want to engage and connect with multicultural communities.    Is your team interested in Hispanic Marketing and reaching LatinX consumers?


By 2025, it's estimated  the purchasing power for Hispanics will top $2.6 trillion. Hispanics are the fastest growing minority group in the United States and will soon comprise 1/4 of the total U.S. population. Hispanics will deliver 25% - 40% of your company's share of growth.


Strategy  led by a seasoned, bilingual, public affairs executive  with extensive experience  in public relations and the development of stakeholder engagement programs that have been instrumental in connecting organizations, non-profits , corporations, and government agencies with diverse audiences in particular the Latino community.


Bilingual   team with strong ties to multicultural communities and ethnic media outlets in Los Angeles and across the United States and Latin America. 


Track record  of leading award winning public relations  and community engagement campaigns and securing local, national and international media coverage.


SERVICES

• Strategic Consulting

• Public Relations

• Media Relations

• Multi-Cultural Marketing (Hispanic)

• Educational Marketing

• Social Media Marketing

• Online Content Marketing

• Multimedia Content Creation

• Content Management for Digital
   Distribution

• Corporate Identity & Reputation
  Management

• Crisis Communications & Issues
  Management

• Personal Branding

• Media & Communications Training

• Thought Leadership Positioning & Marketing

• Cause Related Marketing, Corporate Social
  Responsibility

Certifications

  • SBE (Small Business Enterprise)
  • LSBE (Local Small Business Enterprise)
  • MBE (Minority Business Enterprise)
  • WBE (Woman Business Enterprise)
  • DBE (Disadvantaged Business Enterprise)
  • Certifying Agencies:
  • City of Los Angeles
  • County of Los Angeles 
  • Metro ( In Progress)
  • State of California, DGS
  • Supplier Clearinghouse (CPUC)

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