COMPANY OVERVIEW

OVERVIEW

Established in 2014, based in the Greater Los Angeles area, The Imagen Group, Inc. is a certified, minority, woman-owned public relations firm built on 20 years of experience in marketing, communications, and public affairs across the non-profit, government, and corporate sectors.


The Imagen Group looks forward to partnering with you and your team to provide strategic consulting and develop and execute effective Public Relations, Marketing, Communications, and Public Engagement  strategies that connect with your employees, customers, and target multicultural audiences. Whether mobilizing and educating diverse communities in LA County through public outreach, identifying Hispanic subcontractors (DBEs) in Southern California  to enable your company  to win government contracts, providing  customized executive media training, or securing media coverage, we deliver impactful, results-driven solutions.


Differentiator: The Imagen Group is a minority-owned  multicultural strategic consulting firm specializing in inclusive communications, marketing,  and public relations strategies for corporations, non-profits, and government agencies seeking to authentically engage with multicultural communities. Is your team interested in Hispanic Marketing and reaching Latino consumers? Hablamos Español, Yes you may refer to it as Spanish Marketing, we have you covered. 


By 2025, Hispanic purchasing power is estimated to exceed $2.6 trillion. As the fastest-growing minority group in the U.S., Hispanics will soon make up 1/4 of the total U.S. population and are projected to contribute 25%–40% of your company’s growth.


Strategy led by a seasoned, Latina bilingual public affairs executive with extensive experience strategic communications,  public relations and the development of stakeholder engagement programs that effectively connect organizations, non-profits, corporations, and government agencies with diverse audiences—particularly the Latino community.


Bilingual team with strong relationships with multicultural communities and ethnic news media outlets throughout  California, the United States, and Latin America.


Track record of leading award-winning strategic communications, public relations and community engagement campaigns  in California and securing local, national, and international news media coverage.



SERVICES

• Strategic Consulting

• Public Relations

• Media Relations

• Multi-Cultural Marketing (Hispanic)

• Educational Marketing

• Social Media Marketing

• Online Content Marketing

• Multimedia Content Creation

• Content Management for Digital
   Distribution

• Corporate Identity & Reputation
  Management

• Crisis Communications & Issues
  Management

• Personal Branding

• Media & Communications Training

• Thought Leadership Positioning &
   Marketing

• Cause Related Marketing, Corporate Social
   Responsibility

Certifications

  • SBE (Small Business Enterprise)
  • LSBE (Local Small Business Enterprise)
  • MBE (Minority Business Enterprise)
  • WBE (Woman Business Enterprise)
  • DBE (Disadvantaged Business Enterprise)
  • Certifying Agencies:
  • State of California, DGS
  • City of Los Angeles
  • County of Los Angeles 
  • Southern California Minority Supplier Development Council (SCMSDC)
  • Supplier Clearinghouse (CPUC) 
  • Metro (CUPC)
  • WBENC (pending)

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